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December 21, 2017

1963 Montgomery Ward Christmas Wish Book Catalog

By Sara In AZ


Since Christmas is drawing ever closer I’ve been dreaming of those old Christmas Wish Books that every big department store issued back in the day. Oh how I loved pouring through those pages and pages of toys and dreaming of what Santa might bring! I was hunting around eBay for old Christmas wish books and came across this fun listing I thought I’d share!

1963 Montgomery Ward Christmas Catalogue-WISH BOOK from seller dollady-d


And we are starting off with some fabulous vintage Barbie dolls! This page is killing me actually…..I LOVE 60s era Barbie dolls!


Such cool kitchen drink ware and serving pieces!


Eek! That pink radio poodle!!! Geez – even that space ship is cool!


Awwww, cute little baby dolls!


That Magentic Dollhouse is seriously awesome!


Adorable Tammy dolls!


EeeeEeeeEeeeee!! Another poodle!


Yes, I want one of everything here!


More sweet little dolls!


I SO  love that Santa watch holder!


And last, but not least, some fabulous tin toys!


I sincerely hope that y’all get everything on your wish list!

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8 Responses to 1963 Montgomery Ward Christmas Wish Book Catalog

  1. Dan Reply

    December 21, 2017 at 5:57 am

    It would have been about 1963 that my folks got me one of those toy gas stations. Of course, it came as a stack of flat metal sheets on which you had to “insert tab A into slot B”, etc., hopefully without slicing your fingers. It took my dad, several of his shipmates, and a case of beer all night to put the damn thing together. Hope I appreciated it!

    • Sara In AZ Reply

      December 22, 2017 at 3:16 am

      Oh my gosh Dan, I think that your comment is probably one of the best comments I’ve ever read…thanks so much for sharing that memory….love that so much!

  2. Lynne Reply

    December 21, 2017 at 10:01 am

    This was wonderful to see. Maybe a little bittersweet. Thank you for posing it.

    • Sara In AZ Reply

      December 22, 2017 at 3:17 am

      Oh gosh Lynne, so glad you enjoyed it! 🙂

  3. Janet Reply

    December 21, 2017 at 9:06 pm

    I bet a portable stereo, similar to the one that Mom and Dad bought me from Montgomery Wards in the 60’s, is in that catalog. That was THE best gift I ever received..

    • Sara In AZ Reply

      December 22, 2017 at 3:19 am

      Janet! I would probably bet that stereo IS in that catalog!!!

  4. Meg Reply

    January 13, 2018 at 8:42 am

    Great post! I think you would enjoy this website; lots of wish books!

  5. Meg Reply

    January 13, 2018 at 8:43 am

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